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New Social Platform "Threads" Complete Guide — From How to Use It to Business Strategy
New Social Platform "Threads" Complete Guide — From How to Use It to Business Strategy
New Social Platform "Threads" Complete Guide — From How to Use It to Business Strategy "Meta's New Platform Threads Has Arrived! New Possibilities for Social Media and Intensifying Competition" "How to Get Started with the New Social Platform 'Threads'" ＜How to Download＞ "How to Connect to Your Instagram Account" ＜How to Connect to Your Instagram Account＞ "How to Use Threads and Its Limitations" ＜How to Use Threads＞ ＜Features Not Available on Threads＞ In Closing: "Threads and Business Strategy"
"Meta's New Platform Threads Has Arrived! New Possibilities for Social Media and Intensifying Competition"
In this article, we explain the new social media platform "Threads" developed by Meta (formerly Facebook). Threads was suddenly announced and launched on the evening of July 5 (US time), and is seen as Twitter's biggest rival under Elon Musk.
Threads Is Currently Available on Apple's App Store
Threads is currently available on Apple's App Store. This app is integrated with users' Instagram accounts and provides a real-time platform where users can post text up to 500 characters. It also supports photos and videos up to 5 minutes long.
Instagram CEO Adam Mosseri has said that Twitter's "instability" and "unpredictability" presented Meta with an opportunity to compete with Twitter. Recently, Twitter introduced posting limits, drawing user backlash. In this context, Meta developed Threads as a service to compete directly with Twitter.
Threads is currently available in more than 100 countries on iOS and Android, though regulatory concerns mean it is not available in the EU. Users can customize their Threads profile independently from their Instagram account. There is also a feature to automatically follow users you already follow on Instagram.
Since being acquired by Elon Musk, Twitter has experienced outages, layoffs, and a decline in valuation. As user frustration grows, competitors like Mastodon and Bluesky Social are also attracting attention.
Integrated with Instagram and Backed by Meta
Integrated with Instagram and backed by Meta with a market cap of $756 billion, Threads is predicted to pose a more serious threat to Twitter compared to other text-focused social media. Rumors about Meta's new platform Threads had been circulating for several months. A report by MoneyControl noted that a project under the code name "P92" being developed by Meta was drawing attention as a Twitter competitor.
Going forward, we will need information on how to make the most of Threads. In this blog, we will explain in detail how to download Threads, how to connect it to Instagram, and specific usage methods and limitations. We will also consider the possibilities of Threads from a business strategy perspective, including advertising and creating business opportunities.
With the arrival of the new social media platform Threads, we may find new enjoyment in communication and connections. Shall we embark on the Threads journey together, watching the intensifying competition with Twitter and battles with other competing platforms? Let's explore its possibilities and developments together.
"How to Get Started with the New Social Platform 'Threads'"
Let's Talk About How to Start Your New Social Media Journey
Let's talk about how to start your new social media journey. The gateway to the world of "Threads" can be accessed from the App Store or Google Play.
Open the App Store or Google Play.
Find "Threads" in the search results and download it.
One note: at the moment, you cannot post from a PC browser. That may be a bit of a disappointment, but by using the app from a smartphone or tablet, you can step into the world of Threads. Using a mobile device also makes it possible to enjoy Threads freely no matter where you are.
"How to Connect to Your Instagram Account"
"How to Connect to Your Instagram Account"
Once you have installed "Threads" on your smartphone or tablet, the next thing to set up is the connection to Instagram. Instagram is, of course, the photo and video sharing social network used around the world. Through this connection, your existing Instagram profile information and follow relationships will be reflected directly in Threads. This means your Threads account will be immediately ready to use.
＜How to Connect to Your Instagram Account＞
From the settings menu, select "Connect with Instagram."
Log in with your Instagram account.
One note to add here. There may be those who don't want to use their existing Instagram account. In that case, you can also create a new Instagram account and connect it to Threads. This makes it possible to use Threads as a fresh start.
In other words, whether you connect your existing active Instagram account directly, or create a new account to open a new page, you can start Threads in the way you prefer — that is one of its appealing points.
With that, you are now a Threads user. So what can you do?
Threads Is a Very Easy-to-Use Platform
Threads is a very easy-to-use platform. One of its features is that you can post not only text messages but also photos and videos. You can also repost or quote other users' posts to broadly share your own thoughts and impressions.
Let's list some specific ways to use it.
Through these uses, you can create your own unique world on "Threads." Your daily life, hobbies, perspectives, thoughts — anything can be shared. These can be expressed in the form of text, photos, or video, and you can even freely change your icon to customize your account with personality.
However, unfortunately not everything is permitted. Please also be aware of some features that are not available on Threads. Specifically,
One Thing That Requires Particular Attention Is Adding Links to Posts
One thing that requires particular attention is adding links to posts. While adding a link to a post may seem convenient at first, it has been found that views tend to drop. This means that in order to have more people see your posts, it is better to use links sparingly.
This new social platform "Threads" provides us with a new space to share our thoughts and feelings. And it is a platform where you can express yourself freely in your own style. Why not try making the most of the features you learned today to create your own unique world?
You might say that how to express yourself within limited features is the source of creativity on "Threads."
In particular, the point that "views drop when a link is included in a post" requires attention. Adding a link is itself a very convenient feature, but if the result is a decrease in views, it goes against the purpose of reaching many people with your voice. This might be a good opportunity to reconsider how to convey information and how much to write out yourself.
With This Post, I Sincerely Hope You Will Be Able to Use "Threads"
With this post, I sincerely hope you will be able to use "Threads" more effectively and enjoyably. Create your own "Threads" world and share that joy with others.
In Closing: "Threads and Business Strategy"
From a business strategy perspective, Threads aims to increase user engagement. This could lead to users using the app more frequently, which in turn could increase the number of ad impressions.
Please do try out the new social platform "Threads." You may find new joy in connections and communication.
https://forbesjapan.com/articles/detail/64382?read_more=1
This AI column is produced by the online assistant service "TIMEWELL."
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