WARP
When a VC Goes Forward-Deployed: What It Means and How Founders Should Vet It
In October 2026, US venture capital firm Theory Ventures described its "Forward Deployment" approach, in which it embeds people in portfolio companies to help build sales and hiring. This article separates what has been published from what rests on the firm's own account, and sets out what it means for a VC to move from advice to execution, and five points a founder should check beforehand.
2026-10-21Ryuta Hamamoto