Semi-structured interviews

Building the Mock While You Interview | How to Run Semi-Structured Customer Interviews and Extract Insights with a Coding Agent (Prompts Included)

An AI-generated customer hypothesis can only be tested by putting it in front of a customer. This article, written for corporate new-business teams, walks through a 60-minute semi-structured interview: how to surface problems and frustrations with current tools, how to have a coding agent build a rough mock during the session and capture reactions on the spot, and how to extract quote-backed insights within an hour afterwards. Every prompt is ready to copy. Part 1 of the AI-native new business development series.