Delivering Innovative Computing Solutions to Creators Worldwide
In today's IT market, AMD has evolved well beyond a semiconductor manufacturer to become a provider of innovative computing solutions for business leaders and creators worldwide. At the latest Computex event, AMD unveiled major announcements spanning gaming, AIPC (AI-equipped personal computers), and professional workstations, demonstrating its full technological capability and innovation. The event opened with a strong message that "high-performance computing is the foundation of modern society," reaffirming that AMD's technology is bringing revolution to every field — cloud, healthcare, manufacturing, telecommunications, automotive, PCs, and gaming.
This round of announcements focuses not only on large-scale cloud solutions but also on AI utilization in personal devices that connect directly to users' daily lives and work. Technologies demonstrated included the RD4 architecture, FSR4, FSR Redstone, the latest gaming engine innovations, and AI-on-device implementation technologies. Additionally, new mobile workstations and the AMD Pro series — featuring enterprise security and management capabilities — were announced simultaneously, further cementing AMD's presence in the global market. This article covers the full picture of AMD's computing innovations and how they are set to transform work efficiency and creativity across industries.
- Revolutionizing Gaming — The RD4 Architecture and the Challenge of Next-Gen FSR Technology
- The AIPC Revolution and AI On-Device Technology Innovation: New Personal Computing
- The Future of Workstations — The Ryzen Threadripper Pro 9000 Series, Shimatan Peak, and the Radeon AI Pro R9700
- Summary
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Revolutionizing Gaming — RD4 Architecture and Next-Gen FSR Technology
At the center of this round of announcements is AMD's outstanding technological innovation in the gaming space. The gaming industry is an unforgiving market that constantly demands cutting-edge graphics and real-time rendering, and AMD has announced the new RD4 architecture to meet those expectations. This technology — distinct from previous approaches centered on large-scale cloud computation — focuses on powerful AI processing on personal devices, delivering immediate and vivid visual experiences to users.
The RD4 (Radeon RD4) architecture is designed to efficiently implement advanced graphics processing — which requires massive computational resources — on consumer-grade devices. AMD leveraged this new architecture to introduce FSR4, the fourth generation of FSR (FidelityFX Super Resolution) technology. FSR4 takes traditional upscaling technology significantly further, using machine learning engines to predict and reconstruct missing frame information in real time, instantly generating ultra-high-resolution imagery. Every detail is rendered — individual blades of grass, particles of light emerging from fog — making it possible to enjoy the finest details within a game environment.
Through its collaboration with Sony on "Project Amethyst" for PlayStation, AMD is delivering a new gaming experience in which the same real-time rendering technology is unified across consoles, PCs, and cloud platforms. This blurs conventional boundaries to provide an immersive gaming experience unlike anything before. The coordinated operation of processor and graphics card extends beyond traditional GPU processing to achieve optimization across entire scenes, dramatically improving per-frame processing speed and image accuracy.
This announcement also includes the AMD Radeon RX 960 XT, a new mid-range model priced under ¥50,000 that delivers a high-performance 1440p gaming experience. With 16GB of VRAM and 821 TOPS (Tera Operations Per Second) of air-cooled computing capacity, it outperforms previous models by 6% across 40 titles — and by over 20% in some games — a point that is attracting significant attention from gamers. Furthermore, FSR Redstone technology builds a machine learning pipeline to bring path-tracing rendering fidelity to everyday users, advancing efforts to blur the boundary between games and reality.
Key points from the gaming technology innovation:
- The RD4 architecture enables high-performance AI processing on personal devices, realizing an immediate response system that doesn't depend on cloud processing.
- FSR4 uses machine learning engines to reconstruct missing per-frame information in real time, significantly advancing beyond conventional upscaling methods.
- Collaboration with Sony and PlayStation is building the foundation for a revolutionary cross-platform gaming experience through Project Amethyst.
- The AMD Radeon RX 960 XT delivers a high-performance gaming experience at a reasonable price point when combined with advanced FSR technology.
This announcement is not merely an introduction of new products — it is an embodiment of AMD's vision for the entire future of gaming. The combination of "immersion" and "real-time high-precision visuals" that gamers demand has become achievable through technological progress, and it has been made clear that the gaming experience is evolving beyond conventional boundaries. FSR4 remarkably preserves detail that tends to be lost to subtle lighting and effects even in complex scenes — particularly visible in particles, flames, and fog rendering. In the medium-term roadmap, FSR Redstone is planned to deliver further performance improvements from the second half of this year, and its fusion with the latest RD4 architecture is expected to have major industry-wide impact.
This new technology is also propelling advances in software algorithms. Real-time image processing and deep learning-based video detection capabilities have the potential to extend beyond gaming into cinematic production, simulation, and VR content. AMD's innovation is positioned as a comprehensive overhaul of the entire user experience — not merely a performance boost for GPUs and CPUs — and is expected to establish itself as the standard foundation for the gaming industry going forward.
The AIPC Revolution and New Personal Computing Through AI On-Device Technology
AMD is also demonstrating innovative efforts in the personal computer space. The AIPC (AI Personal Computer) lineup significantly expands the "processing capabilities" of conventional PCs, building a next-generation platform that directly connects the benefits of AI to everyday work and creative tasks. The market is closely linked to rapidly expanding AI technology, and AMD is launching product lines aligned with that growth to usher in a new era of speed, efficiency, and high-precision processing for both enterprise and individual users.
The Ryzen AI series plays a major role in this new AIPC lineup. The Ryzen AI 7 delivers 30% performance improvement over previous models, the Ryzen AI 9 pushes performance up by a further 60%, and the Ryzen AI Max outperforms competing products by 3x as the most powerful and efficient processor in the industry. AMD's approach to running AI agents locally — particularly relevant in healthcare and creative industries where user privacy and security are stringent requirements — is especially noteworthy.
A live demonstration on the day of the event showed a "voice-to-voice" translation system operating on AMD's latest AIPC. The system authenticates via the user's smartphone and performs real-time translation between languages — with significant expected applications for rapid on-site communication and international business scenarios. The demo featured Chinese-English translation on screen, with voice input and immediate output highlighted as achieved entirely in a local environment without any reliance on the cloud. The fusion of image recognition technology and large language models was also shown to have advanced the practical application of X-ray diagnostic support systems in medical settings and reference material search functions for artistic and video production.
AMD's AIPC technology expands the possibilities of new personal computing through several critical factors:
- On-device AI processing guarantees high-speed response at all times, independent of network connection status.
- From a privacy protection standpoint, the design philosophy of completing processing of sensitive data entirely on internal hardware rather than sending it to external cloud services is a strength that enterprise users can rely on with confidence.
- The high-efficiency processing capability of AMD's integrated neural engine enables the use of lightweight task-specific models far more streamlined than traditional large-scale AI models, significantly improving speed and accuracy in everyday work.
This new AIPC is gradually establishing itself as the core technology supporting data analytics in business, video editing in creative fields, and real-time diagnostic support systems in education and healthcare. In medical settings, an AI agent demonstrated the ability to extract similar cases and analyze lesions within seconds of an X-ray image upload — dramatically shortening a process that previously took hours. This technology enables physicians to make faster diagnoses and formulate effective treatment plans, expected to have major impact in situations directly connected to patient outcomes.
Enterprise-focused AIPC products are deployed across a diverse product lineup through partnerships with major OEM partners including Lenovo and ASUS — the ThinkPad P16 Gen 4, ThinkPad T14S Gen 6, Yoga 7 2-in-1, Legion PC, Legion Go, and more — solidifying AMD's competitiveness in the global market. AMD's AIPC technology is demonstrating its capability across office work, creative tasks, and entertainment alike. For IT strategists at enterprises, this technological innovation will be highly compelling for business process efficiency, improved performance in mobile environments, and above all, enhanced security.
AMD's AIPC represents potential to revolutionize users' work environments — not merely a spec upgrade. As the market environment changes rapidly, this technology — leveraging the efficiency and immediacy of on-device AI to overturn conventional assumptions about PC use — will attract increasing attention. AMD's move is destined to change the future of personal computing, and its ripple effects are spreading globally.
The Future of Workstations — Ryzen Threadripper Pro 9000 Series, Shimatan Peak, and Radeon AI Pro R9700
AMD is also providing unprecedented high-performance workstation solutions for creative professionals and engineering environments. In the latest workstation space, the Ryzen Threadripper Pro 9000 Series — code-named "Shimatan Peak" — has been announced. This CPU, based on the 4nm process Zen 5 architecture, delivers an astonishing 96 cores and 192 threads of processing capacity. This enables overwhelming processing speed compared to conventional workstations for diverse professional tasks including complex simulation, video grading, and rendering — while simultaneously achieving dramatic improvements in energy efficiency.
In the workstation space, AMD provides products focused not only on high performance but also on stability and durability to improve enterprise and creator productivity. A benchmark test using Cinebench showing the new-generation CPU "Shimatan Peak" delivering 2.2x the rendering speed of previous products attracted major attention both inside and outside the industry. Additionally, real-world operational effectiveness has been demonstrated in drone aerial image stitching and electrical substation simulation, where work time was dramatically reduced while simultaneously realizing improved efficiency and reduced power consumption.
AMD also announced the Radeon AI Pro R9700 as an AI technology for professionals. This product is based on the next-generation RDN4 architecture, with a standout feature of over 1,500 TOPS of performance at 4-bit precision. It enables AI model training, fine-tuning, and deployment locally on workstations — allowing high-speed AI processing while keeping enterprise sensitive data secure. This platform, developed for specialist professionals in video editing, product design, and simulation, is expected to dramatically exceed the performance limits of conventional rendering and computation tasks.
The workstation product announcements also included demo footage under development, concretely showing how AMD's technology delivers results in real-world projects. Creative professionals including Daniel Cia appeared and spoke in detail about how AMD's new CPU has been revolutionary in AI processing and rendering — with examples based on previous Threadripper adoption track records. Their description of the "workstation as a next-generation canvas" — capable of producing high-fidelity output in less time than conventional production environments — was evaluated as establishing a new standard for video production across the industry.
As attention turns to new professional technologies, the AMD Pro series for enterprise business needs has also been announced. AMD Pro is designed as an enterprise platform combining security, remote management, and high reliability — contributing to data protection, privacy maintenance, and operational cost optimization within enterprises. In particular, a joint announcement with ASUS introduced products including the Expert Book P3, P600 all-in-one, P700 desktop, and PM54 mini PC — embodying the performance and reliability required even in intensive business environments.
AMD's new proposals also extend beyond hardware renewal to focus on providing optimized workflows through software and hardware integration. In professional production environments, seamless data processing and AI-driven automation are advancing — requiring rapid coordination between creative inspiration and on-site work. To meet these needs, AMD announced a workstation platform combining the latest Ryzen Threadripper Pro 9000 Series and Radeon AI Pro R9700 in a configuration of multiple high-performance GPUs and CPUs. This enables users to execute complex simulations, video editing, and large-scale data analysis at speeds and efficiency inconceivable with previous systems.
Through the construction of this new professional environment, creators and engineers are expected to reduce time and energy expenditure beyond what was previously possible, freeing them to concentrate on higher-level creative work. For enterprise strategy planners, AMD's advanced technology provides a powerful tool for standing out in increasingly competitive global markets — through business process automation, overall productivity improvement, and above all, security enhancement.
In this way, AMD's workstation products present practical and innovative solutions to challenges in specialized fields including simulation, rendering, and AI training. As a result, they are breaking through the performance walls of conventional hardware in modern production environments and engineering simulation — with a high probability of becoming the turning point for future professional technology standards.
Summary
AMD has announced a diverse set of products embodying next-generation technological innovation across gaming, AIPC, and workstations. The reinvention of gaming through the RD4 architecture and FSR4/FSR Redstone; the emergence of AIPC that enables local AI processing and privacy protection; and AMD's strategy of bringing revolutionary evolution to the workstation industry through the Ryzen Threadripper Pro 9000 Series "Shimatan Peak" and Radeon AI Pro R9700 — all of these are highly regarded as optimal solutions to the challenges in each market. These new technologies go well beyond mere high-spec performance improvements, directly connected to productivity gains in professional environments, the unleashing of creativity, and value creation in enterprise strategy — earning significant expectations and trust from business leaders worldwide. AMD's innovative solutions will continue to establish a firm position as the new standard in a global market advancing through digital transformation.
Reference: https://www.youtube.com/watch?v=1WEVsKbRLnU
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